The Super Bowl is America’s most-watched television broadcast each year. This year, 124.9 million watched, and last year, Super Bowl 59 reached a record-breaking high of 127.7 million views.
A 30-second commercial for the Super Bowl costs around 8 million dollars, and some ad slots cost upwards of 10 million dollars, depending on where they premiered.
Super Bowl commercial slots are a way for companies to promote their brand/product to over a hundred million American consumers. They also allow brands to make a statement or spread awareness.
Here are some of the top commercials from Super Bowl 60:
The Pepsi ad depicts Coke’s polar bear doing a blind taste test between Coke and Pepsi, a common social media trend, where the bear chooses Pepsi as the better drink. At the end of the ad, the Polar Bears are caught drinking Pepsi Zero Sugar, referencing the infamous Coldplay concert kisscam moment. Instead of hiding from the camera, though, the bears lift up their drinks for all to see.
Google’s Super Bowl ad showed off Gemini AI’s capabilities through a heartwarming clip of a mother and son trying to depict what their new house will look like. This ad demonstrates how Gemini can help you plan out your future and humanizes AI’s purpose.
Benson Boone and Ben Stiller star in the Instacart commercial singing a song ‘Instacart lets you choose your bananas’. The song is about the preference picker feature on Instacart that allows users to choose their preferred banana ripeness.
State Farm: Stop Livin' on a Prayer
Hallie Steinfeld finds herself with “halfway there” insurance that doesn’t really cover anything. Keegan-Michael Key and Danny McBride play insurance salesmen and sing the song "Livin’ on a Prayer,” because with their insurance, customers are ‘livin’ on a prayer’ hoping nothing bad happens.
Dunkin Donuts: Good Will Dunkin
The Dunkin' commercial reimagines the movie Good Will Hunting, starring characters from iconic ‘90s television shows. The ad highlights Dunkin’s role in 1995 in mainstreaming iced coffee.
Set to the song “Free Bird” by Lynyrd Skynyrd, the Budweiser ad features the development of a heartwarming friendship between a horse and a baby Bald Eagle. The ad is meant to highlight Budweiser's 150-year legacy and how the company originated in the US.